B2B
Saas
Web app
Digitizing a process that couldn't be simplified, only translated.
Designed a fraud investigation platform used by a 30-person team, transforming an unstructured process into a centralized system with clear ownership, prioritization, and traceability.
Led UX strategy and end-to-end product design, structuring the complex investigation workflow into a single system with full visibility for users.
Result: 4,000+ cases centralized, faster investigation cycles, and zero information loss across the workflow.
Role
Product Designer. End-to-end.
timeline
12 months
Team
PO + Tech Lead + 15 devs
impact
4000+ centralized cases, clarified actions, optimized investigations
Context
Quálitas’ fraud team handled over 4,000 ongoing investigations through a fully manual process involving emails, calls, messaging apps, and spreadsheets.
This fragmentation made cases difficult to track, slowed down decision-making, and led to lost information and financial risk.
How might we translate this manual process into a digital one?








Some tools formerly used during investigations
Problem framing
Analysts lacked a reliable way to understand what required action at any given moment.
The workflow was long and complex, and with a small team handling thousands of cases, analysts had no reliable way to know which case required action at any given time.
Analysts need clarity and visibility to know when to act, so investigations can be completed faster.
KEY DECISION
My role
I owned the end-to-end design process, from discovery sessions with analysts to final handoff.
I worked alongside the Product Owner and the Tech Lead on product decisions. I led the discovery sessions, learned and understood the workflow, and presented design decisions with the team, iterating with direct feedback. I also led handoff for the dev team, explaining the whole system and how each workflow section worked to ensure the team understood and translated each function as it had to work.
Constraints & tradeoffs
Working within boundaries
SYSTEM OVERVIEW
The platform supports the full investigation lifecycle across three roles.
I prioritized that each claim detail had the most important information clear and visible from the get-go, all information categorized and divided in different tables to make it easier to read, each case status and timeline clear, and actionable CTAs prioritized in the structure.
Design decisions
Key choices
Operational impact
Streamlining Fraud Investigations
4,000+ cases centralized into a single system
Eliminated reliance on external tools (email, spreadsheets, messaging)
Improved investigation speed through prioritization and validation
Zero information loss across the investigation lifecycle
Learnings
Learning a domain fast is a design skill.
I had no background in insurance or fraud, so I worked closely with analysts to understand their process and translate it into a system they could use.
Knowing where to invest design effort
With a complex system with an extensive workflow, I had to decide what I could optimize better and what I had to make work for the first release. Understanding what to preserve was as important as what to change.
Alignment is as important as the solution
Collaboration with Engineering wasn’t always smooth. Relying only on handoffs created gaps in understanding. I learned that working directly with developers and explaining the full workflow and edge cases improved our collaboration greatly.
reflection
I’d explore how analysts actually use the Action Center over time, where cases stall, and how prioritization impacts resolution. There are also parts of the workflow that could be improved, especially where the process tightens. Due to time constraints, I focused on translating the workflow faithfully, but I’d revisit these areas to explore more flexible solutions.




